{"id":14890,"date":"2020-07-09T10:25:38","date_gmt":"2020-07-09T08:25:38","guid":{"rendered":"https:\/\/www.ettoremasotti.com\/history\/"},"modified":"2026-10-20T11:45:07","modified_gmt":"2026-10-20T09:45:07","slug":"history","status":"publish","type":"page","link":"https:\/\/www.ettoremasotti.com\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"\t\t
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We all have a dream tucked away in a drawer. I opened that drawer and saw \"my shoes.\"<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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There is a room in my house that still preserves the history of my family's work: old studded wood crates ready for export, filled with strands of straw and colored braids, wooden lasts with American numbering... a sharp, ever-present scent that still tells the story of where we come from, of where I come from. I didn't just open that drawer; I opened the door to that room and let out the voices of all of us, down to the latest generation, Maria Sole.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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In the Province of Florence<\/h2>\n

It may seem strange that in the province of Florence there is a company specialized in the processing of rope and straw, and in the artisanal manufacturing of what are commonly called espadrilles.<\/p>\n <\/div>\n <\/div>\n<\/div>

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Rope and Straw Craftsmanship<\/h2>\n

However, those who know the history of Florence are well aware that in Signa, just a few kilometers away, \"straw processing\" for the creation of the braids for the famous Florentine straw hat has existed since the last century.<\/p>\n <\/div>\n <\/div>\n<\/div>

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Skills at the Service of Made in Italy<\/h2>\n

From straw hats to the first Italian straw and rope shoe, it was a short step for Calzaturificio Ettore Masotti, which since 1937 has preserved its know-how by making its manufacturing expertise available to the great MADE IN ITALY brands. <\/p>\n <\/div>\n <\/div>\n<\/div>

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Artisanal Craftsmanship<\/h2>\n

Over the years, the company has successfully combined the artisanal craftsmanship of rope and straw products with the manufacturing of leather footwear, maintaining the same quality standards.<\/p>\n <\/div>\n <\/div>\n<\/div> <\/div>\n\n \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

We all have a dream tucked away in a drawer. I opened that drawer and saw “my shoes.” There is a room in my house that still preserves the history of my family’s work: old studded wood crates ready for export, filled with strands of…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"full_width.php","meta":{"footnotes":""},"class_list":["post-14890","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.ettoremasotti.com\/en\/wp-json\/wp\/v2\/pages\/14890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ettoremasotti.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.ettoremasotti.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.ettoremasotti.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ettoremasotti.com\/en\/wp-json\/wp\/v2\/comments?post=14890"}],"version-history":[{"count":2,"href":"https:\/\/www.ettoremasotti.com\/en\/wp-json\/wp\/v2\/pages\/14890\/revisions"}],"predecessor-version":[{"id":14894,"href":"https:\/\/www.ettoremasotti.com\/en\/wp-json\/wp\/v2\/pages\/14890\/revisions\/14894"}],"wp:attachment":[{"href":"https:\/\/www.ettoremasotti.com\/en\/wp-json\/wp\/v2\/media?parent=14890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}